Iteration, innovation, and collaboration

Supporting farmers markets' response to COVID-19




COVID-19, Pandemic, Farmers Market, Advocacy, Federal Programs, Food Security


First paragraph:

The value proposition of farmers markets has been altered by the COVID-19 pandemic. The festival-like features of markets put on hold, the in-person social interactions reduced, the physical flow of walk-up markets changed. Just as previous crises[1] called upon markets to shift their operations to serve their community, the 2020 story highlights how once again, these low-capacity/high-functioning entities have been forced to reinvent themselves. This time, alternative models involving online pre-orders, drive-thru, and curbside product pick-up scenarios have been rapidly put in place by individual vendors and market operators. Open-air and shed market vendor placements have been redesigned to allow for social distancing among both vendors and customers. Sanitation and public safety measures including gloves, hand sanitizer, and hand-washing facilities are now essential considerations.



Metrics Loading ...

Author Biographies

Diana Broadaway, Farmers Market Coalition

Training and Technical Assistance Network Coordinator

Darlene Wolnik, Farmers Market Coalition

Training and Technical Assistance Director

Logo for JAFSCD Responds to the COVID-19 Pandemic



How to Cite

Broadaway, D., & Wolnik, D. (2020). Iteration, innovation, and collaboration: Supporting farmers markets’ response to COVID-19. Journal of Agriculture, Food Systems, and Community Development, 10(1), 233–236.



Commentary on COVID-19 and the Food System