Mobilizing Food: A Review of Building Nature’s Market
Keywords:Natural Foods, Marketing, Social Movements, Industrialization
Miller’s (2017) Building Nature’s Market introduces the American natural foods movement to social movement studies, highlighting its challenge to the prevailing social order related to food, consumption, health, state authority, and individualism. This movement is concerned with more than just food; it tackles no less than society’s values about progress as it is generally tied to industrialization and technical innovation. The book’s primary thesis is the argument that the natural foods movement has been propelled not only by activist altruism and perseverance, but also through the innovativeness of savvy capitalist entrepreneurs and corporations....
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