TY - JOUR AU - Burnett, Perry AU - Kuethe, Todd H. AU - Price, Curtis PY - 2011/11/30 Y2 - 2024/03/29 TI - Consumer Preference for Locally Grown Produce: An Analysis of Willingness-To-Pay and Geographic Scale JF - Journal of Agriculture, Food Systems, and Community Development JA - J. Agric. Food Syst. Community Dev. VL - 2 IS - 1 SE - Open Call Paper DO - 10.5304/jafscd.2011.021.013 UR - https://www.foodsystemsjournal.org/index.php/fsj/article/view/159 SP - 269-278 AB - This study examines consumers' willingness-to-pay for locally grown fresh produce under five definitions of "local," including a generic term "locally grown" and four geographic intervals: multistate, state, regional, and county. A survey of 482 area residents in Evansville, Indiana, was conducted to examine how estimated price premiums vary with geographic scale. The results suggest that as the geographical scale shrinks, the estimated price premium increases. However, the differences across geographic intervals may not be substantial. Therefore, producers may expect similar price premiums when sourcing from larger geographic areas, and local food systems may ensure consistent profit margins while minimizing the costs of acquiring "local" foods. ER -